There’s been a flurry of articles and a Hacker News Poll, highlighting entrepreneurs who despite, or maybe because of their success, turn around and screw their employees, collaborators, partners. Just look at the last few big deals this year:
Zynga and its CEO (personally worth billions at the expected IPO) is forcing employees to either reduce their incentive stock allocation or be fired (and, per the apparent language of their contract, lose even more of their stock in addition to their job).
Skype and its private equity investor/operator Silver Lake (beneficiary of the lion’s share of the $8B acquisition by Microsoft) fired lots of its employees right before the transaction and used a nasty little clause in the incentive agreement to claw back all of their stock options.
Groupon and its CEO (personally worth a shrinking billion of their IPO) didn’t fire anybody, but raised $1B in “financing” shortly before the IPO, then paid out $890M of that “financing” to preferred shareholders (read: CEO, Chairman and a few early investors).
Skilled, successful people standing to make a lot of money in these transactions simply had their CEOs turn around and screw them. The methods vary but the outcome (and goal) is the same: use the information and power asymmetry in the organisation to disproportionally shift wealth from employees to insiders. It’s usually not just the CEO, but the investors and other shareholders that encourage or apply pressure for the CEOs to behave this way. Amazingly, these deals are even defended publicly. Zynga and others argue that some early or junior people in the company are getting “too much money” for their contribution. They hold up the Google Chef as an example (he was employee 53 and made $20M in the IPO). Lots of people on Hacker News jumped on that example, arguing that the Chef “deserves” the money because he was a great chef, because he was critical to company moral, because he is part of the labour class which should get an equal share of wealth, etc. As well-meaning as those comments are, they are all rubbish (and dangerous rubbish at that).
The problem with these arguments is that they implicitly buy into a faulty framework and turn the debate into “deserving” vs. “not deserving”. The Google Chef didn’t make $20M because he was a great chef, a loyal socialist worker, or a nice guy – he made $20M because he invested into an early stage company that happened to achieve a mega-billion dollar IPO. That’s right, he *invested*!
Employee equity is an investment like any other. You contribute your time at a lower than market rate or work harder than the average person while getting average pay. It is only a fluke of tax law that the company pays you a salary and then some stock options. What is really happening, is that they are paying you at a higher salary and you then purchase company shares with some of that salary (like any investor, just at usually smaller amounts and at a regular schedule). Tell a VC that he doesn’t “deserve” some of his upside and you get a lawsuit. Treat employees any differently and you fundamentally misunderstand the concept of incentive compensation.
I don’t know the inner dynamics of any of these deals, but clearly there is an attitude that pegs leadership and power holders against employees and others who have no individual power in the transaction. It certainly raises the interesting question of how to ensure ethics in entrepreneurship.
One of the issues is that the character traits you need to be a successful entrepreneur may actually make it more likely for this kind of unethical behaviour to occur. Entrepreneurship requires a fair bit of arrogance, a high sense of self-competence, tenaciousness, the ability to maneuver and cut corners on the spot, and get results. It also means believing that you can do something that most people can’t do. When you have a successful company, of course these character traits are going to lead you to a sense of entitlement. And the more successful you are, the more that belief gets supported, and the more likely you may be to accept these kinds of unethical deals with the intention of weeding out the ‘undeserving.’ Presumably, when Mark Pincus gave all of his employees equity instead of salary, he consciously decided at the time that it was a good deal for his fledging company. It’s only now that they’re heading into a multi-billion dollar IPO that he would start thinking, “I built this, I deserve this.” I’m putting words into his mouth, of course, but I wouldn’t be surprised if this scenario were behind a lot of these kinds of deals.
So how do you prevent this from happening? Not easily. Senior leadership and investors will always have more power and information at their disposal than employees. That said, there are ways to make it much harder to screw around with the Cap Table just before the exit.
One way to protect employees (and everyone else) is to give them actual shares rather than options (if possible of the same class as the “current” investment round) and reverse-vest them on a linear schedule (i.e. every week or month, not quarter or year). This gives them minority protection under the law and moves the burden of last-minute change to the shareholder system rather than the much easier hurdle of changing internal policies. It makes things a bit harder to explain, a bit more expensive to maintain, and a bit more difficult to negotiate, but it will ensure the fair treatment of all parties involved. The desire to do so is, in many ways, a measure of ethics in your organisation.
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Thanks for this timely post, Helge! Recently, I became curious about the terms/conditions (if any) on stock grants to early employees – which is relevant to your suggestion on giving actual stock versus options. (By the way, wouldn’t vesting achieve that?) From public records, one person in my industry, in France, received 1000 shares at 14.34 Euros when they had their IPO in late November, 2009. (Pretty remarkable, given the state of the world then, never mind now!)
While there are career and psychological benefits to working in a startup versus corporate, the fact remains is that (especially at early stages) any compensation often comes at a discount (my own survey says 20% to 50%) and few benefits if any. (I have to fork out for a top credit card plan to get travel health and auto rental insurance; and I just discovered that I am receiving a fine for each of the 18 months since I arrived, because I do not participate in the Quebec pharma insurance plan due to lack of private coverage! And I’ll have to pay for that every month, afterward.) I’m pretty sure that this situation is recognizable by most of your readers, and most of your staff, and represents an investment made to startups by non-founders (and/or those who don’t put in their own cash directly into the mission).
Thanks for the comment Gary. Issuing actual shares has two advantages for employees:
> more security (it is harder for the company to manipulate shareholder ownership)
> more money (no strike price, more likely Capital Gain taxation, etc.)
The approach is not without its troubles though, especially in the long run when shares start to gain value and thus become taxable benefits. Fortunately, Quebec just introduces some very modern legislation in that area which greatly reduces those problems.
Employee equity is part of your compensation plan so as an employee you need to assess its value. Roughly speaking that value is: (% of Ownership) * (Adjustments for Superior Claims) * (Expected Exit Value) * (Ethics Factor)
% of Ownership requires you to understand your own stock grant relative to the rest of the cap table of the company (number of shares itself is useless). Many employees don’t ask that question but the answer is usually not a secret.
Adjustments are all those things that disturb the linearity of the cap table. For example, any liquidation preference for investors, any warrants, any loans or other payment obligations of the company, etc. Basically all the stuff that cuts inthe Exit Value before it is shared with regular shareholders. This can get pretty complex but I recommend that employees ask their Founder/CEO to explain the math (trust me, any Founder worth her salt will have done that math…), especially senior ones who will have a higher equity to salary ratio.
Exit Value is obviously hard to predict but you can usually do a decent job of bracketing industry average for your type of business in its current stage of growth (e.g. pre-VC Web2.0 play, decent talent, non-bubble period => $5-15M as a baseline average success, many will fail completely, some will go far beyond). Now adjust for Expectation (probability of that average exit actually happening). Depending on your feel, probably 2/3 of ventures will fail completely, 1/4 will get into the average range and the small rest will lift off far beyond. So, conservatively take your average and divide by 5 or so.
The Ethics Factor is what I am talking about in my post. It’s a gut feel of how likely your Founder, CEO, Board, or main investors are to screw you.
Sounds complex, but it really boils down to a quick calculation. Now add it to your salary and then compare to non-start-up market rates. Maybe discount for “quality of work” if you have more fun in a small business and similar intangible factors.
Thanks for sharing this article Helge. Marc Pincus created a culture at Zynga based on a predatory attitude toward rival companies and gamers (which is fine) but unlike innovative and socially useful business enterprises (Twitter, Google, etc..), Zynga sought to cash in quickly by repackaging, and peddling the ideas of others. Then Pincus turns on his employees’ unvested stock – so if an employee quits, or is terminated for cause, he’ll never get to vest them and loses them all. What he’s doing is the morale equivalent to promising a certain payment upfront, and then reneging on it. Doing this in a way as public as this, will affect the company’s ability to attract talent. I know that I would never, ever consider working for Zynga after this news.
Thanks for the comment Rob. I agree that it might make talent attraction harder for Zynga, but it also has a sobering impact on all other start-ups. Properly done, employee participation is a good thing for a new venture. But everything hinges on the value of that participation in the eyes of the company versus the employees. If those two perceptions start to diverge then you end up losing much of the benefit. And that’s unfortunate for all.
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