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Five Essential Courses for Technology Entrepreneurs

Five Essential Courses for Technology Entrepreneurs

Students who are interested in technology entrepreneurship are likely taking plenty of engineering, physical sciences, or computer science courses. But there are a few non-technical courses that I would strongly recommend to anybody aspiring to be an entrepreneur.  Even as a technical founder, these five topics will be some of the most useful lessons in academia: 

1. Accounting

I strongly recommend that you take at least an introductory accounting course.  Usually that means you have to take an extra non-credit course in your curriculum, but a basic understanding of corporate accounting will be well worth the extra time.  Any entrepreneur needs to understand balance sheets, income statements, cash flow, working capital (and how to manage it), forecasting, and other aspects of the Generally Accepted Accounting Principles (GAAP). As an investor, I shy away from entrepreneurs who can’t tell me what their capital requirements, burn rate, and drop dead date are. Ultimately, you need to understand the fundamental cash principles of your business or you won’t have a business.

Equally, or even more, important is the fact that any early start-up is not really about building a product or a business; it’s about finding a scalable business model.  That implies financial modelling of the core economics that turn one dollar into multiple dollars.  You can’t do this if you don’t understand the basics of tax, tax credits, payroll, benefits, and all those other items that have a meaningful impact on your venture’s core economics. Don’t build one of those “perfect businesses” that only work without paying tax, overhead and salary. Do yourself a favour and take an accounting class instead. 

2. Intellectual Property Law

Intellectual Property (IP) law deals with patents, copyright, trademarks, and trade secrets.  For a lot of tech entrepreneurs, patents will be the foundation of their business (more on University IP in my November 4th blog post). It is going to be a bit tricky to get into a course on IP at the undergraduate level, so you may have to go to a professor at your Law School and wiggle your way into a class like I did. 

Why go to the trouble? Because nobody else in your start-up will! You will be able to hire people who can write code or design circuit boards – IP management, not so much.  Even if you can afford an in-house patent leader, they won’t understand the content the same way you do.  IP is a very complex topic with plenty of room to screw up. As a hard-tech CTO you need to own this domain, so get as much as you can out of your university.

3. Excel (or equivalent spreadsheet software)

This is probably a class you will have to hunt down in a community college or other adult education program.  It will also probably add more value to your efficiency and effectiveness than most university courses.  Most people know a bit about excel, but you will want to understand the hidden shortcuts, modeling options, and mathematical formulas available.  In particular, try to understand conditional formulas, indexing and look up functions, and pivot tables.

Why does a course on an MSOffice component make the top five?  When I think about the activities I have done in my start-ups, I think about modeling business concepts, modelling and forecasting budgets, modelling and forecasting resources, making project plans, capital table management, incentive plans, compensation, and the list goes on.  A lot of contract elements boil down to who gets what money at what time and in what sequence.  And all this boils down to spreadsheets. Using them efficiently will gain you precious time, but using them effectively is even more powerful – especially for data-centric ventures.  Very often you have to define something on day one that has to approximate day two hundred.  Your incentive plan and financial forecasts, for example, have to be laid out fairly early, and still have to work two years into the start-up.  The better you understand modelling tools like Excel, the easier this will be. 

4. Writing

If your university offers a course on technical writing, take it.  If you can’t find something on technical writing, just take a regular course on creative writing. 

Writing is important because communication is the essence of an early stage venture when your idea is all that you have. This includes writing business plans, fund raising, contracts and agreements, correspondence, or even blog posts.  Often times the impact of bad writing on your business can be quite profound.  I have rejected financing intros because I couldn’t (easily) read the initial pitch email or identify the salient points of the business plan quickly enough. I probably shouldn’t have, but I did and do.  And I am not alone. 

5. Communication Skills

It is not just your written communication that matters.  Pick a course from a range available on verbal or interpersonal communication skills.  These will include critical communication skills like listening, relating to different communication styles, and public speaking.  You can also join Toastmasters or similar groups that help you improve your presentation skills. 

You are going to need these skills while you fund raise, recruit, and communicate with your team and customers. That’s pretty much all you do as a tech entrepreneur.  Over the last decade, I probably made 500-1000 pitches to investors and customers alone (and I have never actually been in an actual “sales” role).  As a founder you are the communication hub for your company. Great communication doesn’t always lead to a great business, but bad communication will kill any business.

MBA or PhD – Picking the right degree as a University Entrepreneur

A lot of undergraduate students ask me whether they should pursue an MBA or a technical PhD as a foundation of their entrepreneurial career. I have pursued both at some point, and frequently meet (and invest in) entrepreneurs with both degrees. Each has advantages but overall I’d recommend a PhD for most tech entrepreneurs. Here is why:

Education: Both degrees will teach you something. The MBA focuses on case studies and financial concepts (e.g. accounting). A PhD emphasises independent systematic research and domain knowledge (e.g. electronics). The latter is simply more valuable for a tech entrepreneur. Steve Blank is right that most of the great entrepreneurs were Scientists and Engineers, not MBAs.

Moreover, a well-trained technical PhD will have no problem at all picking up financial concepts on the side if needed. The reverse doesn’t work at all. I came into my MBA program (Drexel, Technology Management) with an Science Bachelor (UBC H.B.Sc. Physics). There was *nothing* in any of my courses that wasn’t trivial with good skills in math, excel and Wikipedia. I have since then found this to be true for *all* aspects of “business” other than the informal aspects like Sales which cannot be taught in school anyhow. Building a business is hard, but the fundamentals, literally, aren’t rocket science.

Certification: Much of the value of an MBA is condensed in the piece of paper. Don’t laugh – this is a very real effect in a lot of domains. My wife (B.Eng., MBA) has a very successful corporate management career (Proctor & Gamble, Nortel, McKinsey & Co). Her MBA definitely contributed to that career progression. But the MBA certificate is a lot less relevant for entrepreneurs. It doesn’t matter at all for proven operators (i.e. those with successful exists in the past). Newcomers will be technical co-founders with a PhD or business co-founders with an MBA. A dozen of the latter will fight over one of the former at any networking event. That should be a hint about the relative value.

Relationships: This is where MBAs shine. You will meet lots of other bright people who can become your support network in your future career. A PhD is just too isolationist in nature to be useful in this area. Ironically, the best way to overcome this shortcoming of a PhD program is to become a student entrepreneur. Very few career options require more interaction with diverse stakeholders. So being a good entrepreneur while studying will effectively force you into more relationships than an MBA ever would. That said, in a fair comparison, the MBA will still be much more valuable in this category.

Financial Impact: Unlike a corporate career, the earning power of an entrepreneur is defined entirely by the quality of your work and not your pedigree. Neither degree has an advantage in this regard. But the PhD dominates on the other side of the financial equation: cost. PhD tuition fees are generally much lower than in the MBA program of the same university. In fact, many universities offer scholarships to anybody who makes it into their graduate program. MBA schools are profit businesses so this difference isn’t going away. A PhD can also have a long term impact on the financials of your start-up. It gives you access to several types of academic grants, allows you to co-supervise graduate students (a great way to get smart engineers into your team while they are still at school), and makes it massively either to get technical tax credits for your business.

Alignment with Entrepreneurship: This is the ultimate argument in my mind. You can do your PhD while building a tech start-up. It’s incredibly hard to do the same with an MBA. A technical founder should be able to leverage at least half of her start-up work for the PhD (and vice versa). The MBA program offers no such leverage at all. That’s the difference between success and failure for your start-up.

I am seeing this playing out at TandemLaunch right now (and saw it over and over before). We have a PhD student interested in a technical leadership role for a new portfolio company. This will combine nicely with her PhD work; any paper or patent that she writes at the company will be directly “credited” to her PhD; there are scholarships designed specifically to fund her work on the boundary of academia and entrepreneurship; and the overall alignment will be strong enough that her PhD won’t take any longer despite contributing to a company “on the side” (mine got shorter). Universities *want* her to have impact in the real world.

Her comparison was just accepted into an “elite” business school. No scholarships for him, just 5 times more tuition. No encouragement for his entrepreneurial career either; no way to get any consideration for the fact that he has already build a successful marketing business and might not need “Introduction to Marketing”. He won’t even be able to use his company work as a case study or homework assignment. Zero alignment or leverage. Encouraging real world impact? Not so much…

Overcoming Barriers

 Today, I gave a talk to Indian students who are interested in studying or working Canada. It was inspiring to see so many eager young engineers (and one economist)! Several of them spoke about their challenges finding their way in a foreign country – mimicking my own concerns from a decade ago. I thought I would share my answer to the broader audience here.

Breaking through barriers is incredibly hard. Cultural barriers as an immigrant, gender bias as a woman in the tech community, religious intolerance, etc. etc. The circumstances might vary, but all have in common that you need to work harder, be smarter and rely on yourself to overcome these norms. Society, and particularly university, doesn’t recognise this extra effort. Your grades will be exactly the same as those of your average neighbour who didn’t have to learn the language, didn’t have to mentally align past education to the local environment and often doesn’t have the same financial pressures (e.g. 10x tuition mark-up for international students).

When you find yourself in this situation and your life lacks sunshine, remember this: You are already way ahead of the curve. You are showing more entrepreneurial energy, more will and performance than most around you. In the long term this will have a profoundly positive impact on your life and success. University is an artificial construct with a reward system decoupled from the real world. Grades don’t matter much. Getting stuff done, persevering through challenging moments and living by your wits in a difficult environment – those are the skills that will lead you to success as entrepreneurs and professionals. And you have those in spades, or you wouldn’t have come to where you are already!

Paid vs. Unpaid Internships

There is a bit of controversy around paid vs. unpaid internships with good arguments being made on both sides. Having hired over 70 paid and unpaid interns over my career, I thought I would weight in with my own perspective. The fundamental goal of any intern should be to either identify or accelerate your career path. The difference between the two is the difference between unpaid and paid. Let me explain with examples:

Anne is a third-year software engineering student. She wants to be a developer and is trying to get ahead of the pack. She knows how to code and has built a few projects in the past. She is a classic career-accelerator.  

John is a third-year political science student. There aren’t any jobs that neatly correlate with his studies, but he has always had an interest in “business”. Unlike Anne, he wouldn’t know the difference between Product Management, Sales Operations or MarCom (which, in Anne’s world would appear as different as Software, Chemical and Civil Engineering). John isn’t stupid, he as career-identifier.

Let’s follow Anne and John through their internships at TandemLaunch.

Recruiting:
Anne applies for a specific position. During the interview we discuss her future project and rigorously test her skills (coding tests, peer coding, architectural diagrams, etc.). Anne is hired for aptitude.

John doesn’t have any specific skills to show during an interview. Asking him to lay out a CRM structure, customer development plan or product requirements document will only result in blank looks. John is hired for attitude.

Onboarding:
Anne and John go through the same onboarding process during their first week. Then their lives diverge. Anne is immediately assigned to development activities that interest her, match her skill set, and are commercially relevant to TandemLaunch.  Her supervisor defines project goals and off she goes.

John lacks this certainty. Instead of immediate assignment, he spends his first month exploring. First, he gets an introduction to functional area in a series of presentations. Afterwards, he job shadows different team members until he finds his sweet spot. After 4-6 weeks of shadowing, he picks his area and defines his internship goals.

Day-to-Day:
Anne’s goal is to improve her skill set and accelerate her career. The best way to do this is to continuously challenge her just a bit above her comfort level. Combined with mentorship and training, this allows her to advance her skills at an optimal rate. Her supervisor will guide her through this process, raising the bar when required and fixing mistakes as they come up.

John needs broader exposure to make a meaningful career decision. Seeing the next higher level of challenge isn’t particularly useful if your starting position is near zero. If John is interest in Product Management, he really won’t benefit from assisting with copy-editing of requirement documents. He needs to actually manage a product launch. Providing that opportunity is part of our internship offer. He will get his product, project or sales responsibility. He will do what the veterans do and go where they go (I rarely travel without a John by my side for example). And he will screw up a lot in the process. Our commitment to John’s education includes tolerance of these mistakes and the mentorship needed to bring him back on track.

 

By now it should be clear that John’s internship will be far more expensive to TandemLaunch than Anne’s. Both receive the same incentive payments and basic benefits (to the extent allowed for interns). Add supervision time from senior staff and you get Anne’s non-payroll cost.

John’s cost structure is far more complex. His travel expenses alone account for half of Anne’s payroll. Supervision time roughly doubles compared to Anne. Add the cost of educational mistakes which collectively cost more than Anne’s payroll. Finally, take away the first month of productivity due to orientation*.

And that’s why Anne is paid and John isn’t. In fact, truly balancing cost would have us charge John for the internship. Sounds outrageous but in another context this is simply called tuition.

So why do we offer both types of internships?  Why not just focus on Anne and avoid all the hassle with John? We do it because of the difference between aptitude and attitude. Any company needs a solid core of strong skill sets and our paid internship program is the recruiting mechanism for this. With good performance, Anne is likely to get an offer for a staff position (school permitting). She is effectively occupying a trainee position during her internship already, so there will be an opening almost by default. Add some leadership skills and she might very well find herself in a staff or project leader role.

But companies also benefit greatly from diversity and that’s where the unpaid internship program shines. It allows us to recruit solely for attitude, take a risk and see what happens. On average this yields the motely results that you would expect. Most John’s won’t stay with TandemLaunch but leave with a positive experience and hopefully a clearer picture of their future career path. But once in a while, John has an innate talent and attitude that just blows us way. Those we embrace. Regardless of background, education or experience, we will find a way to bring them into the company in the career of their choice**.

Anne will finish her internship as a better software developer. John will finish his internship with a career path. Both should have gotten what they came for, though their time at TandemLaunch will have been quite differently.

We are offering both paid and unpaid internships, so send me an email if you are interested.

 

 

* All based on actual accounting and timesheet data from the last quarter, averaged over all Anne’s and John’s at TandemLaunch.

** My example uses a specialised engineer versus a vague political science major but the distinction here isn’t between tech and arts. I hired plenty of unpaid technical interns and paid business interns (though admittedly engineers tend to be more streamlined in their career choices and generally possess better “out of school” skills than Business or Arts majors – it is appalling how poorly our education system prepares those students for their future career). Ultimately, the distinction boils down to certainty. Career-accelerating interns have certainty of path, skills and role. Career-identifying interns have some uncertainty in one or more of these areas (e.g. career changers, lack of formal background, lack of language skills, etc.). Obviously the distinction isn’t always clear-cut. We cover blurry middle with flexible stipends, including full transitions from unpaid to paid during the internship.

Working and studying at the same time: challenge accepted!

University degrees are a great way to gain additional knowledge and accelerate your career (rightly or wrongly, it’s still a fact that a degree will statistically lead to higher salary). On the other hand, earning the degree also takes time which off-sets some of the acceleration. So why not do both at the same time? I am a big believer of coupling theoretical education with practical experience. I took this approach probably a bit too far in my own career to be a good “example case” (I worked full time as founding executive of Sunnybrook during my undergrad, same at BrightSide during my MBA and MSc courses, and finally did my PhD while taking over 140 flights/year as a full time manager at Dolby). Most people won’t be able to achieve the necessary work/study alignment to pull this off. Fortunately, we have much better example in the TandemLaunch office so I asked one of them to give her perspective.

 For the last 2 years and half, I’ve been working full time while studying part time at HEC Montréal. 3 jobs and 10 classes later, I’m finally graduating this spring. The  relief of having “just to work” is overwhelming and makes me think: was the struggle worth it?!

 YES. I’m glad I went thru it even if I cried, yelled, swore and felt discouraged sometimes (ok a lot of times!). I first applied to the DESS Ebusiness program at HEC, a  Specialized Graduate Diploma, as a personal challenge in 2008 and got in. At that time, I was working at Alphinat, a Montreal-based software editor, and wanted to  learn more about the IT domain, as well as understand the whole social media and ecommerce madness.

I soon realized that most of the student in my classes were full-time students, freshly graduated from their Bachelor degree with no work experience what so ever (student common jobs like cashier or telemarketer was about it). Some were already HEC students, but the vast majority of the attendees were French, coming abroad for a year. Picture this: a class full of tourists who yes are willing to learn but also want to get the best of their experience in Montreal. I felt alone. Oh so alone! Don’t get me wrong, I met some great people, hard-workers and eager to learn, but I did feel like an outsider. Probably 80% of the group were full-time students, 15% were people like me, full-time workers and part-time students, and a small 5% were former full time worker who decided to go back to school full time. The major difference between us was the end result: I didn’t need my diploma to have a job, I already had one! The stress level was then different: while they were anxious to pass their exams to be able to get out to the job market, I was nervous because I felt time was missing and I couldn’t manage it all…

That was the biggest challenge: time management between work and school. Even if you try to register for evening classes, there is always one or two that are only giving during the day: having a class from 12 to 3 might be hard to go to when you work! But when you’re in a startup environment you can manage your time around that schedule and make it work. Not always easy but doable. There is no magic trick: time management is the only way to achieve!

The hardest part comes when you have some group assignments (and HEC is a true believer in team work – teams of 5!). Say goodbye to your weekends or evenings. And pick your teammates wisely because a group meeting at 2pm on a Wednesday might not be possible, nor 3pm on a Monday…get the point? There are some limits in managing your time, especially when you are in a startup. It is hard to deal with the unexpected of a startup regular day (every day is a different day!), and it gets worse when you have to squeeze some time in for your teammates. Tip? Try to split the work the best way you can possibly do and work on your side, at your pace and time, then get together to wrap it up when all the assignment is mostly done.

That whole working-studying experience was a real eye opener: there is no more than 24 hours per day and even if you wished for more hours, it won’t happen! Something has to go at some point since it is nearly impossible to do it all (bye bye social life). But at the end: “To know that we know what we know, and that we do not know what we do not know, that is true knowledge.” (Henry David Thoreau).

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